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Salon Industry Trends For Beauty Bosses

February 4, 2023

Running a Salon Properly Requires Keeping Up with Current Trends. Here's ESI's Salon Industry Trends List That ALL Beauty Bosses Should Follow in 2023.

Salon Industry Trends in Colorado

Transforming your clients from drab to fab and watching her gaze in amazement at her reflection afterward is a joy you’ll never get tired of. But that’s not the only reason you’re proud to call yourself a beauty boss.

Research shows that the demand for hairstylists in America is slated to jump by 11% — faster than the average — between 2021 and 2031. That means you can expect to enjoy job security for years to come.

However, developing or running a salon properly requires keeping up with current trends. Here’s a rundown on the salon industry trends in 2023 that you should follow to stay ahead of the competition.

Digitalization and Hair Salon Technology

One of the top hair salon trends in 2023 is an increased emphasis on digitalization, specifically artificial intelligence in the beauty industry.

For instance, if you don’t currently give your clients the option of booking their hair appointments online using automated technology, this is a must in 2023. Otherwise, you will miss some serious sales opportunities.

After all, Generation Z users and millennials prefer to book appointments online. In addition, many salon customers schedule visits outside of their salons’ opening hours.

You should also use automated technology to handle pre-consultations, appointment confirmations and follow-ups in 2023. This will boost your client show rate.

Leveraging Social Media

Make sure that you are also more active than ever before on social media in 2023. This will allow you to gain more access to younger and new clients.

Plus, the more you interact with your social media audience, the more you’ll learn about the styles and treatments they prefer based on the advice of the beauty influencers they follow.

You can also post your own social media videos promoting the value of add-on treatments. Then, when clients come into your shop after watching your videos, upselling your clients on these products or services will be easier.


Another beauty salon trend worth following is an increased focus on sustainability.

For instance, consider utilizing more environmentally conscious products and treatments, as well as trying to minimize waste. Keeping your salon system online and therefore becoming paperless is another way to show your clients how “green” you are.

The more ethical you are as a cosmetologist, the more customers in 2023 will be willing to patronize your business.

Inclusive or Gender-Neutral Services

Finally, make sure that your salon is more inclusive than ever in 2023 to stay on trend.

This means providing salon services and products for all types of hair, from straight hair to textured and curly hair. It also means introducing price lists that are gender neutral, rather than listing pricing for males and females only.

Innovative Hair Products and Treatments

Another crucial aspect of staying competitive in the salon industry in Colorado is staying updated with innovative hair products and treatments. As a beauty boss, you know that offering your clients the latest and most effective products and services can set your salon apart.

  • Advanced Hair Care Products: Keep an eye out for breakthroughs in hair care products that cater to specific hair types and concerns. Whether it’s nourishing treatments for damaged hair, eco-friendly shampoos, and conditioners, or products that enhance natural curls, staying well-stocked with innovative options can impress your clients and keep them coming back.
  • Non-Toxic and Organic Options: Many clients are becoming increasingly conscious of the ingredients used in the products they use. Consider incorporating non-toxic and organic hair care options into your salon’s offerings. Highlighting these products can attract environmentally and health-conscious customers.
  • Cutting-Edge Hair Treatments: Stay updated on the latest hair treatment technologies, such as laser therapy for hair loss or keratin treatments for smoothing and frizz reduction. Offering these advanced treatments can attract clients seeking solutions to specific hair-related concerns.

Personalized Client Experiences

While following industry trends is essential, providing a personalized and exceptional experience for each client remains at the heart of a successful salon. The salon industry in Colorado is seeing a growing emphasis on tailoring services to individual client needs and preferences. Here’s how you can excel in this aspect:

  • Consultation and Client Assessment: Dedicate time to thorough consultations with your clients before any service. Listen carefully to their goals, concerns, and hair-related history. This personalized approach will allow you to recommend the most suitable treatments and styles, making your clients feel heard and valued.
  • Customized Styling and Color: Move away from one-size-fits-all approaches. Use your expertise to create custom styles and hair color that complement each client’s unique features, skin tone, and lifestyle. Personalization is key to ensuring that your clients leave your salon feeling their best.
  • Tailored Hair Care Plans: Offer personalized hair care plans that include product recommendations and at-home maintenance tips. This not only shows your commitment to your clients’ long-term hair health but also encourages them to invest in quality products from your salon.
  • Exceptional Customer Service: Exceptional customer service is timeless. Ensure that your salon team is trained to provide a warm, welcoming, and attentive environment. Going the extra mile to exceed client expectations will set your salon apart.

While staying current with industry trends is essential for success in the salon business, never underestimate the power of personalization. By offering tailored experiences and making each client feel special, you’ll create lasting relationships and a loyal client base that will support your salon’s growth in 2023 and beyond.

How We Can Help

The leading salon industry trends in 2023 include digitalizing the process of booking salon appointments, follow-ups and pre-consultations. They also include providing inclusive hair care services and practicing sustainability.

Fortunately, Elevate Salon Institute -Westminster, a beauty school near Denver offers top-of-the-line training for hair stylists seeking to take their businesses to the next level.

Our Colorado Beauty School Programs

Get in touch with us to learn more about how we can propel your business forward in 2023 and beyond.


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