Back

Request Info

Back
Back

Book a Tour

Back
Back

CREATIVITY
UNLEASHED

|Instagram

Any City, USA
Any City, USA

Any City, USA

Visit our Instagram account to see what motivates us & drives creativity with examples of work by our talented students! Visit now

|Facebook

Any City, USA

Any City, USA

Facebook is where you will experience our culture and how we celebrate the growth and success of our amazing students and talented alumni. Visit now
Any City, USA
Any City, USA
      Like      Comment      Send
|  (ESI) in Westminster
Blog

Create Your Brand: A Fun Guide to Cosmetologist Branding

August 15, 2023

Hey there, future beauty gurus! Got dreams of making it big in the beauty and wellness world? Great! But remember, it’s not just about mastering the curling iron or nailing the perfect smoky eye. It’s also about creating a fabulous personal brand that draws clients like bees to honey! Don’t worry, it’s not as scary as it sounds.

At Elevate Salon Institute, we don’t just teach you the technical side of beauty; we also equip you with the marketing know-how to make your personal brand shine! Our curriculum includes comprehensive lessons on establishing your brand, leveraging social media, and understanding the dynamics of customer service. We believe that a successful beauty professional is not just an artist but also a savvy business person. With us, you’ll learn how to create a brand that resonates, engages, and, ultimately, sells. Here’s a sneak peek of what you’ll learn.

Discover Your Brand

First things first, you’ve got to figure out what your brand actually is. What’s your secret sauce? Are you the queen of customer service, a wizard with eco-friendly products, or do you specialize in a particular beauty niche? Whatever it is, make sure it’s real, consistent, and totally you.

Build a Killer Online Presence

In this digital age, your online presence is your virtual shop window. Start by setting up profiles on social media platforms like Instagram, Tiktok, and Facebook. Use these platforms to show off your skills, interact with your followers and drive more traffic to your website. Stand out from the crowd by using hashtags, posting regularly, and sharing cool educational content.

Launch Promotions and Giveaways

Who doesn’t love a good promo or giveaway? They’re a fantastic way to attract new clients and keep your loyal ones coming back for more. Consider offering discounts, new packages, or even hosting a giveaway. Social media is your best friend when it comes to spreading the word about these awesome deals. At ESI, you’ll participate in several well-crafted promotions that will teach you how to build your brand and business after you graduate.

Get into Community Outreach

Getting involved in your local community can really help boost your brand awareness. Think about attending expos, sponsoring events, donating to charities, or volunteering. Not only will these activities give you great networking opportunities and brand exposure, but they’ll also show that you care about your community. 

Sure, building a personal brand might seem a bit daunting, but it’s an absolute must for success in the beauty and wellness industry. By crafting a clear brand image, creating a strong online presence, offering enticing promotions, and getting involved in your community, you’re laying the groundwork for a thriving personal brand. Think of these strategies as your stepping stones to becoming a big name in the beauty biz. 

We’ve got you! As a student at ESI, you’ll learn how to market your unique brand, boost sales and set yourself up for a sparkling career in cosmetology!

So, what are you waiting for? Get out there and let your brand shine!

Text or Call  Admissions at 720-243-2962  to get started!

Creativity Unleashed

Follow us to see what Drives our Motivation