A Stigma Lifted in the Beauty Industry

A Stigma Lifted in the Beauty Industry

Elevate Salon Institute in Westminster is owned by Matthew Morris, Cameron Letterman and Marvin Gutierrez.  As trailblazers, they entered the Beauty Industry when the demographic was predominantly female.  Stigma surrounding men in the Beauty Industry has been slowly lifting.

We have always welcomed all students into our blended classrooms where our culture embraces inclusivity and diversity.  We are truly excited to be part of this revolution where the opportunity to pursue a career in beauty is not limited by one’s gender.


In the coming month we will be sharing the story of each owner. We are starting with Marvin; he shares his journey into becoming a successful Cosmetologist and business owner.  His passion for the industry started when he was young and resides within him to this very day.

“Growing up I remember watching my mom and sisters doing their hair, sparking immense intrigue and curiosity. As I got a little older that curiosity stayed with me, and I started telling my sisters about the different women’s hair styles I was seeing on TV and encouraging them to do it.

I started working for Costco pushing carts when I was in high school. Shortly thereafter, I moved to Denver and transferred with the company. I got a second job at a cleaning company working nights. One of the places we cleaned was a high-end salon in Cherry Creek, the very place that gave me a confident glimpse into my future. I remember telling my coworkers, “I’m going to work here someday as a stylist.” Needless to say, they couldn’t foresee my future and laughed at the notion.  A year later, I was working in that same high-end salon.

Three years later I started working for a new salon called Matthew Morris Salon and Skin Care. A couple of years later became co-owner. We now have three salons and a school called Elevate Salon Institute.

My influencers are my business partners and coworkers. I believe in taking the opportunity to learn from everyone, regardless of position or expertise.

My biggest challenges are finding enough time to be at all three salons and the school, while still serving my clients.

My future goals are to continue to learn as much as I can and working hard to ensure the success of our business and the school.”



Beauty Schools for Men: 3 Reasons It’s Worth Pursuing Your Passion

Beauty Schools for Men: 3 Reasons It’s Worth Pursuing Your Passion

If you are a man with a dream of going to beauty school, read on. Here are 4 reasons why it’s time to follow your passion and research beauty schools for men. 

1. To Shatter Stereotypes

Makeup is for women, right? Wrong! 

In recent years, largely thanks to YouTube, we have seen so many men showing what they can do with eyeliner, eyeshadow, and blush. James Charles made history by becoming Covergirl’s first “Coverboy!” Jeffree Star’s Instagram account is a work of art. Though women have claimed cosmetology as their domain for hundreds of years, that is rapidly changing. 

As a male going into a career in beauty, you will be part of a group of trailblazers who will make it easier for young boys to say they want to be a makeup artist, or a hairdresser when they grow up. Who knows, in a few years, beauty schools for men may be commonplace. 

2. Satisfy Client Needs

There are many clients who prefer to see a male professional for their beauty needs. Male clientele may be more comfortable going to a man for manicures, facials, and other beauty procedures. Some women also prefer male stylists for a variety of reasons. So by going to beauty school you will be able to fill the gap that is currently in the industry. 

3. Join the Ranks of Famous Men in the Industry

Men working in cosmetology is not new. In fact, some of the most famous people in the beauty industry past and present have been men. Go to cosmetology school for men to follow in the footsteps of the visionaries such as the following.

Max Factor

Max Factor invented a new kind of makeup so celebs wouldn’t have to plaster their faces with thick goop on set. His lighter formula was revolutionary. He got to work with leading ladies such as Judy Garland and Bette Davis.

Vidal Sassoon

Yes, the name behind the shampoo bottle belongs to a man. Vidal was one of the most famous hair designers in the world. He invented the bob hair cut for ladies. He also co-founded the Paul Mitchell brand with his student, Paul Mitchell.

Jheri Redding

Redding is known for inventing the Jheri curl. He also created modern hair conditioner and was the first to put vitamins and minerals into hair care products. He also developed many other beauty products. 

Charles Revlon

Another pioneer is Charles Revlon. He invented colors for nail polish that had never been used in the past. He also presented matching lipstick colors so gals could coordinate their lip shade with their nails. Of course, there are many more men that could be added to this list. But this is just a sample to show you that if you are passionate and creative, there’s no telling how far you can go in this industry.

Beauty Schools for Men 

Thanks for reading! We hope you’ve enjoyed these 4 reasons why attending beauty schools for men is worth it. Remember, the only career worth having is one that makes you feel like you aren’t working.

At Elevate Salon Institute, we believe in following your passion. Contact us today to learn more about our programs. 

Men as Mavens

Men are Today’s Make-Up Mavens!

Back in 1960, John F. Kennedy gave men around the world an important lesson. In the first televised presidential debate, he wore cosmetic foundation on his skin. Under the harsh studio lights, he looked vibrant and healthy compared to his pale and sweaty rival Richard Nixon, who refused to wear make-up. At the time, “real” men did not wear make-up.

Today, many men reject such outdated ideas about masculinity. Some people attribute this change to the popularity of the television show “Queer Eye for the Straight Guy.” However, it may be that more recent discussions about gender have led many men to consider using more cosmetics. To them, the message of Chanel’s 2018 ad campaign says it all:  “Beauty is about style. It knows no gender.”

That’s why some men enroll in beauty school these days, there are now specific cosmetics lines just for men., including Formen and Stryx, and male beauty influencers such as Jeffree Star, Lou Flores, and James Charles have millions of followers on social media.

This should come as no surprise to those interested in cosmetology history. After all, some of the most famous cosmetic companies were founded by men, including Max Factor and Charles Revlon.

For male make-up mavens, everything old is new again!

Men As Mavens